As a strength and conditioning coach one of the challenges that I face is educating athletes on the reasoning why they are doing certain movements and what the objectives of that movement is. For example, in a power phase the main objective is to displace and move the weight as fast as possible, therefore the athletes are not just chasing weight on the bar but also the speed of the movement, as power is force x velocity. This is a difficult concept for many athletes to grasp without having measures to provide back to them for feedback, hence the purpose of this device is to provide useful metrics for feedback to the athletes to get them focused on the correct metrics rather than the weight on the bar. A secondary objective of this device is it will help provide information on an athletes movement characteristics, which would aid me in identifying their strength and weaknesses and help me build a program out to target their individual needs.